copy testing


copy testing
рекл. тестирование рекламы, тестирование рекламного материала, копи-тест, анализ рекламы, оценка рекламы (изучение реакции респондентов на рекламу в целом и на ее отдельные элементы: текст/сюжет, стиль, аргументированность рекламного предложения; применяется для готовой рекламы и для рекламы в стадии разработки)
Syn:
See:
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проверка текста рекламного сообщения
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Реклама
проба рекламного текста
проверка эффективности рекламного текста компании

Англо-русский экономический словарь.

Смотреть что такое "copy testing" в других словарях:

  • copy testing — ˈcopy ˌtesting noun [uncountable] MARKETING the activity of showing an advertisement to a small group of people in order to find out if it works, before it is used on television, in a newspaper etc : • Copy testing is one of the essential… …   Financial and business terms

  • Copy testing — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • copy testing — / kɒpi ˌtestɪŋ/ noun the act of testing the effectiveness of an advertisement’s copy ● Copy testing led to the copywriter having to rethink the wording of the message. ● Copy testing will tell us whether or not the advertisements are offensive to …   Marketing dictionary in english

  • copy testing — The process of measuring the communication effect of an advertisement, either before or after it is printed or broadcast. The advertising copy is usually tested on likely buyers of the product or service …   Big dictionary of business and management

  • copy testing — Mktg research carried out to test the effectiveness of creative advertising copy …   The ultimate business dictionary

  • copy test — copy testing ˈcopy ˌtesting noun [uncountable] MARKETING the activity of showing an advertisement to a small group of people in order to find out if it works, before it is used on television, in a newspaper etc : • Copy testing is one of the… …   Financial and business terms

  • testing — test‧ing [ˈtestɪŋ] noun [uncountable] 1. the process of checking something to see if it works, if it is suitable etc: • The company specializes in software testing and software inspection. • All our desktop computers undergo rigorous testing. •… …   Financial and business terms

  • Copy-on-write — (sometimes referred to as COW ) is an optimization strategy used in computer programming. The fundamental idea is that if multiple callers ask for resources which are initially indistinguishable, they can all be given pointers to the same… …   Wikipedia

  • National Accreditation Board for Testing and Calibration Laboratories — (NABL), is an autonomous body under the aegis of Department of Science Technology, Government of India, and is registered under the Societies Act. Contents 1 About NABL 2 Objectives 3 Laboratory Accreditation …   Wikipedia

  • Genetic testing — (also called DNA based tests) is among the newest and most sophisticated of techniques[1] used to test for genetic disorders which involves direct examination of the DNA molecule itself. Other genetic tests include biochemical tests for such gene …   Wikipedia

  • Multivariate testing — Software Testing portal In statistics, multivariate testing or multi variable testing is a technique for testing hypotheses on complex multi variable systems, especially used in testing market perceptions.[1] …   Wikipedia

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